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Leverage Talent and Experience

This strategy works for somebody who is comfortable sharing personal stories and putting theirself front and center.  This strategy works very well for somebody that is able to generate videos and words featuring real life stories about their life as a realtor.  

Home Valuation

Would you rather focus on the customer?  That is fine. Get right to work with them and offer them up to the minute valuation data on their home and community.  Specify your ability to provide information that they cannot get if they were to do the research by themselves.  

Customer Worries

Create a landing page that speaks to the pain points of either buyers or sellers.  This would be things like cost of renovation for sellers.  Available inventory for buyers.  And as always, cost and effort.  How can your service save the customer money and effort?

Specialize

Are you an expert in a specific location or a specific type of real estate? If so.  Show your expertise.