Best Practices:
Creating the Best Offer
- Product Market Fit
- Customer Pain Points
- Direct Advertising
- Creating Curiosity
- Buyer Questions Answered
Copy Writing
- Grab Attention
- Demonstrate Credibility
- Understand emotions and feelings of target Customer
- Speak Language of Customer
- Fit in and Stand Out
- Niche Down and be Detailed
- React to Customer Feedback
- Remove Friction
- Be Believable, Relatable, Tangible.
- Outlined Copy
Deliverability
- Ip Address Reputation
- Max sending limits
- Minimal Domains
- Proper DNS setup
- Low Bounce Rate
- Unsubscribe provided
- Minimal Links
- Customer Business Times Understood
Funnel Optimization
- Business Representation
- Authoriy and Credibility
- Customer Qualifying
List Building: So Boring. So Effective
If you feel a feeling of scarcity in your marketing it might be because you don't have enough emails. Email marketing is the most effective form of online marketing. This is especially true for businesses that are averse to social media schemes and are particularly...
Cold Email Primer
If you ever find yourself with no leads and no ideas how to get your next clients, you may find yourself in the position of having to cold call or cold email prospects for business. I've been in this situation. We all have. Even if we are not in desperate straights,...
