If you feel a feeling of scarcity in your marketing it might be because you don’t have enough emails. Email marketing is the most effective form of online marketing. This is especially true for businesses that are averse to social media schemes and are particularly protective of reputation.
The reason why internet marketing often fails is because people have a cheap view of the internet. They tend to believe that all things are infinitely available in no time.
The truth is that a little research can go a long way on the internet. The reason for this is because so few people do any of it.
List building is done through detailing out your knowledge of customers and readers and getting a sense of what it is they are looking for.
News reporters want a story.
Realtors want listings and buyers.
Contractors want owners of buildings.
The more your read about what these people are looking for the more you can craft content and lead generation tools that they will engage with.
What I like most about lead generation is that it breaks down the wall of impersonality between the vendor and the vendee of marketing.
It challenges me as a marketer to get to know people that I am going to be marketing for and marketing to. As Long as I like getting to know people, I can do this job all day.
Days and weeks are wasted online by marketers looking for a “machine” or a “tool” that is going to automate everything for them. The truth is that when people learn to do research and get to know people. That is when they finally discover the value of what is available to them on the internet.
